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Integrations · Pixel & Conversions API

Better data in.
Cheaper ads out.

Browsers block the pixel, so ad platforms guess who bought. We send the same events from your server too, matched and de-duplicated, so the algorithm stops bidding on the wrong people.

Set it up · $1,000How it works

Flat fee · live in one week · seven ad platforms

An engineer wiring server-side conversion events

Match qualityExample

4.18.3

Server + browser · deduped

$1,000

Flat fee

1 week

To live

7

Ad platforms

0

Double-counted sales

The problem

Your pixel is guessing.

Ad platforms spend your budget on whoever looks like past buyers. When a third of those buyers never reach the pixel, the lookalikes are built on a partial picture, and you pay for it in CPA.

01

Blocked in the browser

Ad blockers and Safari's tracking limits stop the pixel or cut its cookies to days.

02

Waiting on consent

Until someone clicks accept, the pixel stays quiet. Many people never click.

03

Nothing to match on

A cookie alone rarely ties a sale to an ad click, so the platform files it as unknown.

How it works

Two paths. One count.

Every purchase goes out twice, once from the browser and once from your server, with the same event ID. The platform keeps one and gets the fuller picture from both.

  1. 01 · BrowserPixel firesOn the thank-you page, when it is allowed to.event_id: ord_48213
  2. 02 · ServerOrder sendsFrom your store, the moment it is paid.event_id: ord_48213
  3. 03 · MatchHashed identifiersEmail, phone and click ID, hashed before they leave.sha256(email)
  4. 04 · PlatformKept onceSame ID, so one purchase, with the fuller data.dedup: ok

Seven platforms.
One setup.

Most brands run two or three. We wire the ones you use now and leave the container ready for the rest.

Meta

Meta

Pixel + Conversions API

TikTok

TikTok

Pixel + Events API

Google Ads

Google Ads

Enhanced conversions

Google Analytics

GA4

Server-side Tag Manager

LinkedIn

LinkedIn

Insight tag + Conversions API

Snapchat

Snap

Pixel + Conversions API

Pinterest

Pinterest

Tag + Conversions API

Same fee

One platform or all seven, it is one server container.

Match quality

The number that
sets your CPA.

Platforms score how well each event can be tied to a real person: hashed email, phone, IP, click ID. A low score means the purchase happened but the platform cannot learn from it. Raising it is the cheapest optimisation most ad accounts never make.

  • Hashed emailMissingSent
  • Hashed phoneMissingSent
  • Click ID (fbclid, ttclid, gclid)LostKept
  • IP and user agentBrowserServer
  • Event ID for dedupNoneEvery event
events · last 24 hours · example data

Purchase

1,284 received · 0 duplicated
  • Purchase · $84.00ord_48213BrowserServerDeduped
  • Purchase · $126.50ord_48212Server
  • Purchase · $42.00ord_48211BrowserServerDeduped
  • Purchase · $219.00ord_48210Server
  • Purchase · $58.00ord_48209BrowserServerDeduped
Event match quality

8.3 / 10

Monday to Friday.
Live by the weekend.

  1. Monday

    Audit

    What fires today, compared with your real orders.

  2. Tuesday

    Server container

    Tag Manager on your own cloud account. Yours to keep.

  3. Wednesday

    Platforms

    Each ad platform wired with hashed identifiers.

  4. Thursday

    Dedup + consent

    Event IDs matched, refusals respected.

  5. Friday

    Verify + hand over

    Match quality checked, a short doc, a call.

One priceAbout 1 week

$1,000

  • Tracking audit against your real orders
  • Server-side container on your cloud account
  • Up to seven platforms, deduplicated
  • Consent mode wired end to end
  • Handover doc and a 30-minute walkthrough

Not a fit if you spend under $2k a month on ads. The pixel alone is fine at that size, and we will tell you so.

Set it up · $1,000

Free check first

Send us your ad account.
We will tell you what it is missing.

30 minutes with a senior engineer. No pitch, no slides.

Start a brief